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Home Altcoin News

New Funding Paradigm: Japanese Grassroots Football Clubs Launch Fan Tokens

July 2, 2021
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New Funding Paradigm: Japanese Grassroots Football Clubs Launch Fan Tokens
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An increasing number of Japanese amateur and semi-professional football teams are seeking to launch so-called “fan tokens” – prompting some to ask if a new model is developing for fundraising in grassroots sport in the country.

Per Keizai, Coedo Kawagoe FC, a Kawagoe, Saitama Prefecture-based football team established last year, has partnered with the crowdfunding platform Financie. The parties have struck a deal that will see the club launch its own token as it bids to gain entry to the J-League – the Japanese top flight.

In spring this year, one of Coedo’s rivals for a top-berth spot, Shibuya City FC, which also plays in the Prefectural Leagues, also struck a fan token deal with Financie.

Yano Takashi, a former J-League coach who now trains a number of youth teams in Kashima, in Ibaraki Prefecture (Greater Tokyo), told Our:

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