Colombian superstar James Rodríguez knows a few things about setting historic heights. On the verge of his second World Cup in less than a month, the first time around saw a then 22-year-old Rodríguez take Colombia to the tournament quarterfinals for the first time in the country’s history while leading the event in scoring with six goals.
Now, the Bayern Munich star is setting milestones off the field as well with a new cryptocurrency called JR10 Token that is partnered with blockchain startup SelfSell. The virtual coin became available on Sunday, making Rodríguez the first active international football player to put out his own brand of cryptocurrency-coin.
Using the SelfSell funding app, the player – who last season was on loan to German team Bayern Munich from Real Madrid, and is now preparing to for the upcoming World Cup in Russia – has just sold out a $500,000 pre-sale of his JR10 cryptocurrency tokens in, SelfSell claims, just 12 seconds. A full public sale is due to begin on June 12th, a week before Colombia kicks off its Group H campaign against Japan.
The Colombian football star, delivered news of his JR10 plans via a recorded message, shown during the speech of the SelfSell Founder & CEO, Yuan Li at the BlockShow 2018 in Berlin. He called JR10, “a super cool trial” that will allow his fans exclusive access to “gifts” – such as match tickets, souvenirs, and exclusive merchandise as well as fanclub activities.