The digital age has created unprecedented social media platforms and devices like the mobile phone for the rapid commercialisation of brands and their products through online videos. With 2.56 billion (and growing) social media users on mobile phones, the popularity of video marketing across such channels is rising at a phenomenal rate. Dedicated social media content creators are churning out millions of videos covering different interests to cater to every consumer, who are spoilt for choice.
Many everyday consumers have unintentionally also become content creators themselves, whenever they share personal reviews of products that they have purchased with their family and friends on social media. These are the Consumer Influencers. This emerging trend has created an opportunity for a whole new online shopping experience blending video marketing on social media and eCommerce – the birth of Social Commerce.
However, retailers and brands are not empowered to effectively monetize this new frontier or tap on the enormous amount of user-generated videos, while many Consumer Influencers or content creators are inadequately rewarded for their efforts. FANFARE has already foreseen this rising need and has developed and launched a versatile Social Commerce platform – the FANFARE App.
FANFARE’s Social Commerce ecosystem is purpose-built to enable Consumer Influencers (content creators), brands and users (consumers) to engage, interact and transact with one another on one standard mutually benefitting platform, creating a unique and holistic Social Commerce experience. This is further accomplished with the use of a common currency – FAN Tokens – across the ecosystem.
The FAN Token is used by brands to reward Consumer Influencers directly when converting their user-generated videos into point-of-sale Shoppable Videos. This transaction occurs between the brands and Consumer Influencers without the need of any external intermediaries – executed by smart contracts through the incorporation of Blockchain technology onto the platform. This makes FANFARE the world’s first Blockchain-powered Social Commerce platform.
Here are some fascinating aspects of the FAN Token:
- Every brand undergoes a verification process before they can create an account on the FANFARE Brand App to prevent the possibility of malicious activities and the sale of counterfeit products on the platform, creating a secure and trusted shopping environment for everyone.
- Brands purchase FAN Tokens as rewards for the Consumer Influencers (content creators), for verifying a Consumer Influencer’s video and placing it in its own brand channel, as well as further converting it into a Shoppable Video by putting a BUY Button via the FANFARE Brand App.
- Users or consumers who click the BUY buttons and purchase products directly from these Shoppable Videos are rewarded with FAN Tokens too.
- Other active users on the FANFARE App are also rewarded with FAN Tokens when they have fun by watching and liking videos on the platform, as well as by voting for their favourite videos in the various brand campaigns.
- The accumulated or earned FAN Tokens can then be used to purchase real world product from Fanfare’s eStore. This closed-loop interconnectivity and token-exchange system ensure the continual flow of the FAN Tokens within the entire Social Commerce ecosystem.
- The increased adoption of the FAN Token by brands and consumers as the standard currency for Social Commerce transactions and purchases will strengthen its economic value over time.
Video is the most effective and pervasive medium for driving home any important message with a brand’s target audience. With an arsenal of brand-curated consumer-generated word-of-mouth Shoppable Videos, this makes FANFARE a reliable and credible Social Commerce platform. Powered by Blockchain technology with transactions facilitated by the FAN Tokens, FANFARE is poised to be the leading Social Commerce ecosystem in the world!
To find out more about FANFARE, visit https://Fanfare.global/
To take part in FANFARE’s upcoming token sale, visit https://tokensale.Fanfare.global/
Fanfare Twitter: https://twitter.com/Fanfare_Global
Fanfare Telegram: https://t.me/FanfareICO
Name: Michael Chua
Email: [email protected]
Phone: +65 94554297
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